Marketing a Phony “Miracle” Drug – Zyprexa

Rolling Stone
SPECIAL REPORT
Marketing a Phony “Miracle” Drug
By Ben Wallace-Wells

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Zyprexa was created to treat schizophrenia, but it wound up being used on depressed moms and misbehaving kids. How one of the nation’s biggest pharmaceutical companies turned a flawed, dangerous pill into a multi-billion-dollar bonanza — and who paid the price.

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